Mapped purchase, onboarding, credit decisioning, checkout and fulfilment as one connected journey—linking customer experience to platform migration and operational delivery.
View JT telecom case studyProduct design across systems,decisions and delivery.
Staff / Principal Product DesignerStrategy, craft, technical depth and operational thinking
Summary
I’m a Staff / Principal-level Product Designer with 20+ years shaping complex B2B, enterprise and high-trust products. I’m strongest where workflows are fragmented, systems are hard to use and product decisions need to become clear, buildable and aligned.
I work across problem framing, research, workflow and service design, prototyping, UI, accessibility, design systems and delivery. Earlier front-end engineering means I can bridge design intent and implementation; earlier operational and customer-facing roles mean I pay attention to cost-to-serve, risk, prioritisation and how work actually moves through an organisation.
I use AI pragmatically across research synthesis, concept exploration, workflow modelling, prototyping, UX writing and delivery preparation—while keeping human judgement, accessibility, trust and evidence in the loop.
WanderWrasse is an anagram of my name and a nod to curiosity and adaptability—the traits that shape how I explore problems, tools and disciplines.
Selected Work
A few examples of product judgement, systems thinking and delivery in very different operating contexts.
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Created coherence across mortgage and wealth tools through shared behavioural foundations rather than a forced rewrite, improving both workflow speed and delivery efficiency.
View Twenty7Tec case study
Connected product strategy, onboarding, analytics UX and design-system convergence through acquisition and platform change, with measurable gains in satisfaction, support demand and task completion.
View Decibel and Medallia case studyCapabilities
Product & Discovery
- Problem framing & product strategy
- User research & synthesis
- Workflow and service mapping
- Opportunity prioritisation
- Rapid prototyping & validation
Systems & Experience
- Complex workflow simplification
- Information architecture & interaction design
- Dashboards and data-heavy UX
- Accessibility & inclusive design
- Design systems & interaction standards
AI & Technical Delivery
- AI-assisted research and concept exploration
- Explainable AI and human-in-the-loop UX
- Front-end-aware design
- HTML/CSS/JavaScript
- Coded prototypes and implementation support
Leadership & Operations
- Cross-functional facilitation
- Stakeholder alignment & decision framing
- Mentoring and team growth
- Design ops & governance
- Success metrics, efficiency and impact
My Approach
I start with the operating problem, not the artifact. I map users, workflows, constraints, data, incentives and success measures so the team is solving the right thing.
I make decisions visible. Research, analytics, prototypes and explicit trade-offs turn evidence into a direction that product and engineering can act on.
I design for adoption as well as usability. Systems, standards and governance matter when they help good decisions survive across teams and over time.
I use AI where it creates leverage—synthesis, exploration, modelling, prototyping and delivery preparation—without outsourcing judgement, accessibility, trust or accountability.
Personal
Beyond Work
Outside of work, I bounce between tactile crafts (linocut, clay, drawing, oil paint), macro photography, and cooking, especially historical recipes and the constraints behind them. I also build calm, useful systems in the real world, including small Arduino projects, Meshtastic off grid messaging experiments, and an evolving pair of smart mirrors. That curiosity keeps me experimenting with new tools, from AI workflows to hardware tinkering.
When I need a reset, I go long-distance bikepacking. The mix of planning, self-sufficiency, and improvisation feels surprisingly similar to building good products.