Andrew Sawers
Staff / Principal Product Designer for complex B2B, enterprise and high-trust products — connecting systems thinking, product judgement, UX/UI, technical depth and delivery.
Professional thesis
Andrew turns fragmented product, service and operational systems into clearer decisions, coherent workflows and buildable experiences. He works across problem framing, research, workflow and service architecture, prototyping, UI, design systems, accessibility and delivery, with earlier front-end/UI engineering experience grounding decisions in technical reality. Earlier customer-facing and operational roles add practical understanding of service complexity, cost, hand-offs and frontline constraints.
Natural role shapes
Primary targets are senior individual-contributor or hands-on leadership roles where remit matters more than title.
- Staff Product Designer
- Principal Product Designer
- Lead Product Designer
Where he adds leverage
- Product judgement
- Frames ambiguous problems, surfaces constraints and trade-offs, and creates decisions that teams can build around.
- Systems thinking
- Connects workflows, roles, rules, data, service operations and organisational dependencies rather than optimising isolated screens.
- Design ↔ engineering
- Earlier front-end background; HTML/CSS/JavaScript; accessibility; technically realistic prototypes and implementation-aware design-system decisions.
- AI product design
- Designs explainability, confidence, recommendations, thresholds, human oversight and auditability into high-trust AI-assisted workflows.
- AI-assisted practice
- Uses AI to accelerate synthesis, exploration, workflow modelling, prototyping, UX writing, documentation and delivery preparation while retaining human judgement.
- Leadership
- Mentoring, direct management, communities of practice, standards, governance and horizontal cross-functional influence.
Flagship evidence
Jersey Telecom: re-architecting a fragmented telecom commerce ecosystem
- Problem
- Retail, ecommerce, identity, account, credit, payment, provisioning, inventory, fulfilment, self-service and reconciliation operated as separate processes behind a simple customer purchase.
- Decision
- Design the operating model, not just the storefront: translate organisational processes into one executable customer and delivery model.
- System
- Business process → customer journeys → decision logic → product/data structures → requirements and acceptance criteria → implementation guidance.
- Scope evidence
- 143 numbered requirements across 11 principal workstreams; roughly 47 directly linked to early Figma.
Twenty7Tec: unifying eight products without forcing a rewrite
- Decision
- Choose incremental convergence through shared foundations rather than a costly rewrite or cosmetic rebrand.
- Outcomes
- 8 products aligned; 40% faster mortgage processing; ~30% lower development time.
Solidatus AI: introducing AI without removing human judgement
- Decision
- Use AI to accelerate investigation and recommend action, while keeping evidence, provenance and human decision authority visible.
- Outcome
- 25% faster anomaly resolution.
Decibel / Medallia: product-system integration through acquisition
Decibel / Medallia case study →
- Decision
- Converge shared foundations while preserving specialist capability that genuinely differentiated the acquired product.
- Outcomes
- 31% higher customer satisfaction; 29% higher task completion; 33% fewer support requests.
Additional evidence
- StarRez: unified four role-specific experiences around one service-request source of truth; 19% faster response times and 23% fewer resident complaints. StarRez case study →
- Solidatus usability: reframed the product from metadata entry toward guided investigation, provenance and resolution with expert oversight. Solidatus usability case study →
- CACI / MSF: redesigned tuberculosis-adherence workflows through stakeholder discovery, accessibility and validation; 30% usability improvement on key workflows. CACI / MSF case study →
- Healthspan: sole UX, UI and front-end ownership during the move from catalogue-led retail to online commerce; research and analytics informed responsive implementation and product improvement. Healthspan / STYR case study →
- Cisco: simplified critical operational workflows, reducing workload by 88% and investigation effort by 70%.
Selected career evidence
- Consulting / embedded product design, 2000–2025: telecoms, fintech, enterprise SaaS and public-sector engagements including JT, Twenty7Tec, Solidatus, CACI/MSF and StarRez.
- Jersey Telecom, 2025: Digital Product Specialist (contract), operating across commerce/service architecture, journeys, decisioning, requirements and delivery guidance.
- Medallia, 2019–2021: Staff Product Designer; onboarding, activation, dashboards, data visualisation, mentoring and global design-system work.
- Cisco, 2018–2019: Senior UX Engineer; operational workflow simplification, internal tools, design-system convergence and cross-functional community building.
- Healthspan, 2016–2018: Product Designer / UX Architect; end-to-end UX/UI/front-end ownership. Healthspan / STYR case study →
- MedicAnimal, 2015–2016: Head of UI/UX; small-team leadership, front-end process and delivery standards.
Core strengths
Complex workflow simplification · Product strategy and discovery · Enterprise and B2B product design · Systems and service thinking · Design systems · Accessibility · UX/UI · Prototyping and validation · Front-end prototyping and implementation · AI-assisted workflows · Operational products · Cross-functional leadership
Recruiter summary
- Level
- Staff / Principal Product Designer; Lead is also a natural fit where the role remains hands-on.
- Availability
- Seeking a permanent Staff / Principal or hands-on Lead Product Designer role.
- Best environments
- Complex B2B, enterprise, regulated/high-trust, public-sector, ecommerce and operational contexts where product, technical and organisational dependencies matter.
- Working style
- Calm, pragmatic, evidence-led and adaptable; senior enough to shape the system while staying close to the detail.
Canonical resources
Compact machine summary
NAME: Andrew Sawers LEVEL: Staff / Principal Product Designer FOCUS: complex systems, workflows, product judgement, technical delivery, AI-assisted/high-trust products TARGET: permanent Staff / Principal / hands-on Lead Product Designer role WEB: https://www.wanderwrasse.com/ LINKEDIN: linkedin.com/in/ajmsawers